480+ corporate events · 5 years
Get event analytics you can put in front of your boss: a goal set before the doors open, numbers collected at the booth, and a short report after. We build the counting into the activity itself, so guests play while your data fills up.
These three events show what we counted, what we sent the client and what we didn't count and should have.
Over three show days, i2c's booth staff saved about 51 scanned contacts from outside visitors, not counting their own team. That's a contact count, not a lead count, and we say so. Read about the branded racing simulator for i2c at FinovateFall.
Four racing stations fed one shared leaderboard. After the event, we sent the client the final standings. Read about the four racing simulators for a Capital Group employee social. Capital Group has booked us for three events.
Our AI Networking Matchmaker used registration data and a short questionnaire to suggest introductions. In its September 30 follow-up, the organizer named both the matchmaker and the racing simulator in its thanks. See the AI networking matchmaker and racing simulator at TEC6.
You can only prove a return if you decided what a return means before the doors opened.
The basic formula is simple: the value an event created, minus what it cost, divided by what it cost. The hard part is the value. For a trade show, that's new contacts and meetings. For an employee event, it might be turnout and feedback. For a client night, it's the clients who stayed and talked.
Skip that step, and the only proof after a hard-working show is a photo of the stand. We set the goal and the counting method with you during planning, so the report writes itself.
You tell us what the event must do for the business. We design the activity and the counting around that.
This is how experiential marketing turns from a crowd at a booth into numbers a sales team can use.
One team designs the activity, runs it and reports on it, so nothing gets lost between vendors.
You'll see the price of the strategy work and the activity together. Every event gets a custom quote. These things shape it:
Not every event we ran had a full count. Here's what each record shows and what we'd measure next time.
Work done: The organizing agency, TBX, wrote to us afterward that its team and its client were pleased with the product and the professionalism. Nobody counted simulator users that night. A simple tally at the station would have added a number to that feedback.
These shots show where numbers come from on the event floor.
You decide what we collect and who sees it.
We collect only what you approve in the goal sheet, and we hand all of it to you after the event. Questionnaire and badge data stay with your team. For the venue, we send insurance documents on request.
An event can't show a return if nobody planned to count it. Here's what each mistake costs.
No goal set.
Afterward, every number looks good and none of them matters. We agree on one main goal first.
Counting the wrong thing.
Players aren't leads, and contacts aren't customers. We name each number for what it is.
Data collected on paper.
Cards get lost and handwriting can't be read. We collect at the station, digitally.
Slow follow-up.
Contacts go cold while the team recovers from the show. Plan the first message before the event. Our guide on trade show lead generation covers that part.
Trade show lead generationNo report.
The event fades from memory before anyone writes it up. We send the report while the event is still fresh.
You'll know what happens at each step, from the goal to the report.
You get one team for planning, running and reporting.
We work from two bases, Los Angeles and Orlando, and run events nationwide. Our stations and team travel to your show or venue, as they did for i2c in New York.
Two bases
Our Orlando office and warehouse at 310 N Orange Ave sit close to a full show calendar. The Orange County Convention Center hosts the PGA Show in January and IAAPA Expo in November. At shows that size, every booth competes for the same visitors, so a counting plan matters more.
Orlando office: 310 N Orange Ave, STE. 201, Orlando, FL 32801We set one goal with you before the event, count what proves it during the event and report it after. The return is the value you can tie to that goal against what the event cost.
We plan the strategy for the events we run: the goal, the activity and the counting. We don't sell standalone strategy consulting.
Yes. If you run several events, we'll plan goals and counting for each one so you can compare them.
Our activities are built for in-person events. For hybrid programs, ask us, and we'll tell you what works on screen.
Every event gets a custom quote. Send us the event and the goal, and we'll reply right away.
Send us the date, the event and what it must achieve. We'll reply right away with an activity, a counting plan and a quote. Share the event type, date, city, guest count and budget. Add the main goal and who needs to see the results. Or call +1 213 912 1010
