FinovateFall, New York Marriott Marquis
We brought a cockpit to a fintech show floor in Times Square and dressed it in i2c colors, down to the seat and the platform. The branded racing simulator for i2c at FinovateFall page has the full story.
480+ corporate events · 5 years
Racing Simulator Rental for Corporate Events
Rent a racing simulator and give your guests a three-minute race against the clock, plus a leaderboard they'll check until the prize goes out.
Where we've raced
Hotel show floors and office towers come with their own load-in rules, and we've had racing stations running in both before the first guest arrived.
Capital Group, 55th-floor event space
Two cockpits and a leaderboard screen went up to an event space on the 55th floor of Capital Group's office tower. See the racing simulator challenge on the 55th floor.
TEC6, Sony Pictures Studios
At TEC6, a launch event for event professionals, our simulator stood in the Rainbow Room at the Scenic Arts Center on the studio lot. Read about the AI networking matchmaker and racing simulator at TEC6.
Why racing works at corporate events
A timed race gives your guests a reason to stop and a reason to come back for one more lap.
The idea is simple. A guest sits in a racing seat, takes the wheel and pedals, and drives a lap on a big screen while the system times it. Nobody needs to know the game. Everyone understands a lap time.
Then the leaderboard does its job. Once a name goes up, colleagues want to beat it, and the people waiting in line start watching the screen. On a show floor, the crowd that gathers to watch matters as much as the driver. If you're planning a booth, our trade show entertainment page covers racing and other ways to fill it.
A race planned around your event
You get a contest shaped around your goal and your guests, with the same people planning it and running it on the day.
Prize places
You decide how deep the podium goes, from one winner to a full table of trophies.
Your theme
The race fits the party around it, from a product launch to a themed employee social.
Your schedule
The race fits your hours, whether that's one afternoon or a three-day show.
One program
Racing can share the floor with our flight and surf simulators, AI photo booths and AV, and we coordinate all of it.
What you get
One booking covers the stations, the people who run them and the cleanup, so you don't rent anything separately.
- Delivery, setup and testing. We bring the stations, build them and drive test laps before guests arrive.
- An operator all event. Our operator briefs each driver, keeps the line moving and runs the timing.
- Unlimited races. Guests race as often as the schedule allows. There's no per-game limit.
- Lap timing and a live leaderboard. Best laps go up on a separate screen the whole room can see.
- Your branding. We brand the cockpit panels and seat areas, add sponsor graphics and match your campaign colors.
- Prize ceremony on request. Champagne or branded gifts for the winners at the finish.
- Teardown and results. We pack up after the last race and send you the final standings.
Racing simulator rental cost
You'll see the price for your exact setup before you commit. We don't keep a price list. Every event gets a custom quote, built around the race you want. These things shape it:
- How many stations you need, one cockpit or a four-station race.
- How many event days and hours.
- Your city and the travel to it.
- Branding on the cockpits and screens.
- Extra leaderboard screens and a prize ceremony.
- Floor space and layout at your venue.
Racing simulators at trade shows and office events
Each of these events shows how a day with our stations runs, hour by hour, and what the client had at the end. Capital Group has come back to us for three events.
Branded Racing Simulator for i2c at FinovateFall, New York
Work done: Running a booth at a multi-day show? We installed and tested on September 8, the day before FinovateFall opened. Racing ran 8 AM to 6 PM on the first two days and 8 AM to 3 PM on the last. Visitors kept coming back to beat their own times. Over the three days, i2c's booth staff saved about 51 scanned contacts from outside visitors, and i2c has kept working with us on other events.
- Client:
- i2c Inc.
- Venue:
- Trade show booth, New York Marriott Marquis
- City:
- New York, NY
Photos from our racing events
These shots show how much floor a station takes and where the crowd stands.
Insurance and venue paperwork
Your venue gets what it needs from us before load-in, so nothing holds up setup.
We send insurance documents to venues and organizers on request. For one office building, we met its insurance requirements before event day. Add your venue's requirements to your request so we can check them early.
We also agree the access details with you and the venue ahead of time: load-in hours, the floor and room, outlets and passes for our crew. On a studio lot or in an office tower, that can mean clearing delivery and staff access in advance.
What goes wrong with racing activations
A racing station can open late or sit idle for a handful of avoidable reasons. Here's what each one costs you and how we handle it.
Races run too long.
Long races build a long line, and guests leave it. We plan short runs and quick seat changes. The numbers are in the station specs below.
No leaderboard.
Guests try once and move on. A visible ranking with a prize gives them a reason to return.
Nobody at the station.
First-timers hesitate to sit down in front of colleagues. We invite them in and explain the controls before the start.
Space and power checked on the day.
A cockpit that doesn't fit its spot, or an outlet that doesn't work, means moving gear while guests watch. We confirm the layout and outlets with you before event day.
Load-in not cleared.
Without a dock slot or a freight elevator booking, setup starts late. We agree access with the venue in advance.
How we run it
You'll know who does what at every step, from your first message to the final standings.
What's in an F1 simulator rental
Here's what arrives at your venue and what you need to have ready for it.
Each station comes with:
- A racing cockpit with a premium seat
- A force-feedback wheel and pedals
- A 50-inch display
- An Xbox gaming system
- Lap timing, with a live leaderboard on a separate screen
Guests can race Formula 1, rally or race car formats. We pick the format with you to fit your audience. For a calmer, non-competitive format, the same cockpit runs free driving modes too.
We've run one, two and four stations at a single event, with every driver on one shared leaderboard. For the four racing simulators for a Capital Group employee social, we planned about 90 seconds of driving per run, or about two and a half minutes per guest with instructions and changeover. At that pace, one station handles about 20 guests an hour.
We fit the setup to your venue and confirm space and power with you, including room for a short line and the leaderboard screen.
Need a truck cab instead of a race car? See our truck simulator rental.
Who runs the station
- Operator. Stays at the stations for the whole event, briefs each driver, keeps the line moving and updates the leaderboard.
- Event lead. Plans the layout and schedule with you and the venue, leads setup and teardown, and stays your contact on site.
You don't staff anything yourself. We bring the people who run the race.
Racing simulator rental across the U.S.
Wherever your event is, we bring the stations to you.
Two bases
Los Angeles and Orlando
West CoastEast CoastAll 50 states
We have two bases, Los Angeles and Orlando, and work across the U.S., East Coast and West. In Orlando, our office and warehouse are at 310 N Orange Ave. Send us the city, whether it's Orlando, Miami, Atlanta, Dallas, Chicago or Las Vegas. For a booth at the Orange County Convention Center, add the building, hall and booth number. The center's buildings stand on both sides of International Drive.
Orlando office: 310 N Orange Ave, STE. 201, Orlando, FL 32801Questions
How much does it cost to rent an F1 simulator?
Every event gets a custom quote. It depends on the number of stations, days, city and the options listed in the quote section above. Send the date and the venue to get yours.
Will there be travel or crew fees on top?
Your city is part of the quote, so travel shows up in the quote you get.
Will you come to my city?
If your event is in the U.S., yes. We bring stations to any state.
What do I need for a racing simulator?
Floor space, power and a spot for the leaderboard screen. We plan the layout with you and bring everything else.
Do guests need racing experience?
No. We explain the wheel and pedals before each race, so first-timers can drive a full lap.
Can we get a motion racing simulator rental?
Tell us in your request if you want motion. We'll confirm which cockpits we can bring for your date before you get the quote.
Is a driving simulator rental the same thing?
Close, but ours is built for events. Guests drive timed laps or free driving modes with our operator beside them. It isn't a driver training or licensing tool.
How far ahead should we book?
As soon as you have a date. Short notice can work too: EF Academy booked our surf simulator for a luau party two days before the event.
Can you set up outdoors?
Tell us about shade, ground and power at your site, and we'll say what works.
Can you send insurance documents to our venue?
Yes, on request. The paperwork section above explains what we coordinate with venues.
Can we use it for team building or an office party?
Yes. For a team-building format built around a race, see our simulator team building page.
Check your date
Send us the date and the venue. We'll check availability right away, and one team will bring the stations, run the race and pack it all up. Tell us the event type, date, city, expected guest count and budget. Add how many stations you'd like and whether you need branding or a prize ceremony. Or call +1 213 912 1010
