480+ corporate events · 5 years
Book trade show entertainment that gives visitors a reason to step off the aisle, stay a few minutes and leave their badge with your team.
Exhibitors and agencies have trusted us with booths and conference evenings where a missed setup slot costs the whole day.
A fintech exhibitor wanted visitors to stop, stay and come back over three long days. We brought a cockpit to the Marriott Marquis, branded it in i2c colors and put a fastest-lap prize on a second screen. Read about the racing simulator at i2c's FinovateFall booth. It's still our clearest example of trade booth games turning into conversations.
During a lab medicine conference, the agency TBX hosted Sysmex customers in an aviation hangar. Our staffed cockpit fit the theme, and TBX wrote afterwards that its team and client were pleased with the product and our people. See the flight simulator for Sysmex at Hangar 21.
At an industry launch for event professionals, guests used our AI matchmaker for introductions and a racing station for informal time. Here's how we ran AI networking and racing at TEC6.
A game in your booth turns a passerby into a person standing next to your sales rep for a few minutes.
On a busy floor, visitors walk past booths that only offer brochures. A short trade show game changes that. It's visible from the aisle, it has a clear goal, and anyone can try it in a minute or two. People who stop to watch become people who wait in line, and the line is where your team starts talking.
A leaderboard adds a second reason to visit. Visitors check their rank later in the day and bring colleagues to beat it.
You pick what the booth needs to achieve, and we suggest the station that does it in your space.
A surf or racing station is easy to understand from across the aisle. Visitors see someone riding or driving and walk over. These booth traffic builders work best at a corner or an open side of the booth.
Timed rounds and a live leaderboard turn the booth into a contest. Our racing simulator rental runs Formula 1 or rally formats with a prize for the fastest lap.
An AI photo booth turns each visitor into a portrait in your campaign style within seconds, with a print or a digital copy to take away.
A flight simulator suits aviation, engineering and technology crowds. A truck simulator fits fleet and logistics shows. Soccer stations work for sports and consumer brands.
You book one team for the whole show, so your booth staff can stay on sales. Want people who also pitch your product at the booth? Add brand ambassadors from the same team.
You'll see the cost of your exact booth setup before you sign anything. We don't publish a price list, because every show is different. Your quote depends on:
Send the show name and your booth size. Here's how we build a quote.
One booth, three show days and a result you can count: this is what the i2c project looked like from the inside.
Work done: We installed and tested on September 8, the day before doors opened. The cockpit ran from 8 AM to 6 PM on the first two days and from 8 AM to 3 PM on the last. Our operator gave every driver a quick briefing and kept the competition moving., By the end, i2c's staff had saved about 51 scanned contacts from outside visitors. That's a contact count, not a count of drivers. i2c kept working with us on other events.
These photos show the size of each station and where visitors gather around it.
Show management and the hall get our documents before move-in, so your booth isn't held at the dock.
We send insurance documents to organizers and venues on request. Add the exhibitor manual or the venue's insurance requirements to your request, and we'll check them early.
Halls also have their own rules for shipping, labor and electrical work. In some cities, union rules for rigging and electrical can change the setup schedule and the cost. We look at these rules with you during planning, not on move-in day.
Most trade show traffic building ideas fail for reasons you can see in advance. These are the ones we plan around.
The game takes too long.
A five-minute turn builds a line people won't join. We keep rounds short.
No link to sales.
Fun without a contact step leaves your team with nothing to follow up. We build in a capture step where the station supports it.
Power checked too late.
Missing outlets cost the first morning. We confirm the power order with the hall first.
A station that blocks the aisle.
Show management can make you move it. We place the station inside the booth line and mark the queue spot.
Here's who does what from your first message to the last day of the show.
The right station depends on your booth size, so start with your floor plan.
Shows sell booths in standard sizes: 10×10, 10×20 and larger island booths from 20×20. A small booth needs a compact activation that leaves room for your team and a short line.
We fit the setup to your venue and confirm space and power with you. Flight simulator sessions run 3 to 5 minutes.
For more ways to set up a booth, read our trade show booth ideas.
You don't train anyone from your side to run the game. We bring the people.
Operator
The person at the station from the test run to the final close.
Event lead
Plans the layout with you, handles move-in and teardown and stays your contact in the hall.
Your show city doesn't change who runs the booth: the same team travels with the equipment.
Two bases
We have two bases, Los Angeles and Orlando, and work across the U.S. Our Orlando office and warehouse is at 310 N Orange Ave. The city's Orange County Convention Center hosts shows like IAAPA Expo and the PGA Show. We plan transport, move-in and staffing as one job. Send us the show and city, whether it's Orlando, Las Vegas, Chicago, Atlanta or Dallas.
Orlando office: 310 N Orange Ave, STE. 201, Orlando, FL 32801A single compact station with short turns. An AI photo mirror or one racing cockpit fits most 10×10 booths, as the booth size guide above shows.
Start with one station for the busiest show days only. Fewer hours and one operator keep the quote smaller.
Your team can scan badges at the leaderboard while visitors wait for their turn.
Yes. We can add a magician, a presenter or an emcee to the booth program. Tell us your audience and booth size.
Ask us with your booth size. We'll tell you which carnival-style games are available for your dates.
A scheduled final on the last afternoon and a photo visitors want to keep. Both give people a reason to come back.
Yes. Send the show dates and the hall, and we'll plan staffing for each day. Short notice can work too: EF Academy booked a surf simulator two days before its event.
Our trade show planning and booth production page covers booth design, build and show logistics.
Yes, on request. Include the requirements from your exhibitor manual.
Send the show name, city and booth size. We'll reply right away with stations that fit and one team to run them. Tell us the event type, show dates, city, expected traffic and budget. Add your booth size and booth number if you have them. Or call +1 213 912 1010
