FinovateFall, New York Marriott Marquis
i2c needed visitors to stop at its booth on a busy fintech floor in Times Square. A cockpit in i2c colors and a fastest-lap prize did it for three days.
480+ corporate events · 5 years
Trade Show Exhibitor Services from Booth to Leads
Our exhibitor services give your booth a reason for visitors to stop, staff who start the conversation, and a contact count you can take back to your boss.
Shows we've worked
A crowded show floor and a conference night out need different things, and we've done both.
A client night during ADLM
During the ADLM conference, agency TBX hosted Sysmex America's customers at Hangar 21, an aircraft hangar venue. Our flight simulator gave guests something to do between conversations.
Your booth, built and staffed
For exhibitors who want it all from one team, we design and build the booth around the attraction and staff it.
What a trade show marketing agency should do for you
You should leave the show with names, not just photos of a nice booth.
- Visitors walk an aisle in seconds. They stop when they already know you, when someone invites them in, or when there's something to do. An activity with a score gives them something to do and makes the invitation easier. People who stop to watch a race are easy to talk to.
- That's why we plan from the goal backwards. If you need contacts, the game asks for a badge scan. If you need product time, your staff talk while the visitor waits for a turn.
Exhibitor services in one team
Pick the parts you need. Everything we bring works together on the floor.
The booth. Design, build and graphics, or a rented structure. See trade show booth rental.
The attraction. Racing, flight or soccer simulators, VR, an AI photo booth, chosen by your goal.
Booth staff. Hosts who greet, explain and scan badges. Our brand ambassador agency page covers staffing.
Branding. Your colors on the stations, the leaderboard and the photo frames.
Show logistics. Freight, setup and teardown inside the show's schedule.
What you get at the show
- Setup before doors open. We install and test before the first visitor walks in.
- Every show hour covered. Our operator runs the activity from opening to close.
- A reason to return. A live leaderboard and a prize bring visitors back to beat their score.
- Contacts you can count. You get a contact count after the show.
- One crew, one contact. No handoffs between the booth builder, staffing and entertainment.
You get a booth that works the whole show, plus numbers for your report.
For a full list of attractions by goal, see trade show entertainment.
How we price a show
You'll see your price before you sign, and it covers the whole package. There's no price list. Each show gets its own quote, based on:
- Show dates and daily hours.
- The city and travel.
- Booth size and what we build or dress.
- Which attraction and how many stations.
- Staff count and branding.
Read how we quote for what to send. We reply right away.
Trade show results we can show
These are our records, with the limits stated.
Trade show booth
Branded Racing Simulator for i2c at FinovateFall, New York
The schedule ran 8 AM to 6 PM on the first two days and 8 AM to 3 PM on the last. Visitors came back to improve their times, and the race got more heated each day. i2c's team saved about 51 scanned contacts from outside visitors. That's a contact count, not a player count. i2c has kept working with us since.
New York, NY
Client evening
Flight Simulator for "Take Flight with Sysmex" at Hangar 21, Fullerton
A conference evening rather than a booth. The station was ready by 4:30 PM for a 6 to 10 PM event. Afterward, TBX told us in writing that both its team and its client were pleased. More in the flight simulator for Sysmex at Hangar 21.
Fullerton, CA
Photos from show floors
How our stations look in an aisle and how visitors gather around them.
Show rules and paperwork
Shows and hotels have strict vendor rules, and we meet them before move-in day.
We send insurance documents to the show organizer or venue on request. We also check the exhibitor manual with you: move-in times, booth height limits, power orders and freight. Electrical and drayage (moving your freight from the dock to the booth) are ordered through the show, so put them in your budget and order them early.
Trade show lead generation: why booths come home empty
Each of these costs you the leads you paid the booth fee for.
Nothing to do at the booth.
Visitors glance and keep walking. An activity gives them a reason to stop.
No way to capture the contact.
A crowd with no badge scans gives you nothing after the show. Lead capture apps read the QR code on the visitor's badge, so tie the scan to the game.
Long play times.
A line that doesn't move blocks your booth and your staff. We keep each turn short.
Late paperwork.
Artwork, freight and lead capture should be settled at least 2 months before the show. We work to that schedule.
Staff with no script.
Hosts need a short pitch and a question. We agree it with you before day one.
How a show project runs
You'll know who handles each step from the first call to the contact count.
Who works your booth
Your sales team talks to buyers. Our team runs everything else at the booth.
- Operator. Runs the attraction, briefs each player and keeps the line moving.
- Booth host. Greets visitors, scans badges and hands warm contacts to your team.
- Event lead. Handles move-in, show rules and the schedule, and is your contact all show.
- Booth crew. Builds the booth and graphics and takes it down after close.
Trade show services anywhere in the U.S.
Your show city doesn't change the plan. We have two bases, Los Angeles and Orlando, and work across the U.S. We arrange freight, setup and staff together. We've worked a hotel show floor in Times Square and a conference client night in an aircraft hangar. Las Vegas, Chicago or Atlanta work the same way.
Two bases
Los Angeles and Orlando
West CoastEast CoastAll 50 states
Our Orlando office and warehouse is at 310 N Orange Ave. That puts the Orange County Convention Center (OCCC), home of shows like IAAPA Expo and the PGA Show, close to our equipment.
Orlando office: 310 N Orange Ave, STE. 201, Orlando, FL 32801Exhibitor services questions
What are exhibitor services?
Everything an exhibitor needs at the show beyond the floor space: the booth, graphics, staff, an attraction, freight and setup. We provide these as one package.
How are you different from other trade show marketing companies?
Most split the work: one firm builds the booth, another sends staff, a third rents the attraction. We own the stations, staff them with our own operators and hosts, and can build the booth around them, so you have one contact for the whole show.
How do we get more leads at a trade show?
Give visitors a reason to stop and a reason to scan. Our guide to trade show lead generation covers it step by step.
How much does a trade show booth cost?
It depends on size, build, dates and staffing. We quote each show on its own.
How far ahead should we book?
As soon as the show is confirmed. Artwork and freight should be settled at least 2 months before.
Can you work a multi-day show?
Yes. Our operators and hosts work every show day, from opening to close, on the hours you agree with the show.
Can you brand the attraction?
Yes. We wrap stations, the leaderboard and photo outputs in your colors and logos.
Do you need power at the booth?
Yes. We fit the setup to your booth and confirm space and power with you. Order power through the show early.
Got a show coming up?
Send the show name, city, dates and booth size. We'll reply right away with an attraction and a quote. Tell us the event type, show dates, city, booth size, expected traffic and budget. Add your goal for the show: contacts, demos or brand visibility. Or call +1 213 912 1010
