ESR

480+ corporate events · 5 years

Immersive Experiences for Brands and Corporate Events

Give your guests immersive experiences they step into, from a cockpit landing to a VR penalty kick, themed to your venue. An operator walks every first-timer through it, so nobody stands at the edge wondering how it works.

A guest flies the A320-style simulator at an aviation-themed evening

Where guests have stepped in

Each event picked a world that matched the room and the audience.

  • Guests watch a first-time pilot take off on the flight station

    An aviation evening at Hangar 21

    A client night for Sysmex America, held in a hangar venue. Our operator wore a pilot's suit, and guests with no flying experience took the controls. Read about the flight simulator for Sysmex at Hangar 21.

    Flight simulator for Sysmex at Hangar 21

  • A surf station under shade tents on an outdoor plaza

    A summer social on an office plaza

    Surfing, VR baseball and VR hockey brought beach and local sports to an office crowd. Here's Capital Group's summer social.

    Capital Group's summer social

What is an immersive experience?

The guest gets a role and a goal, and the room fades for a few minutes.

An immersive experience is one where a guest feels inside a different place instead of watching it. The hardware helps, but it isn't the point. What matters is a clear role (pilot, driver, striker), more than one sense at once, and a task the guest can explain in one sentence afterwards.

A flight simulator rental shows how this works. The guest sits in an A320-style cockpit, hears the engines and has one job: land the plane. Sessions run 3 to 5 minutes, so the line keeps moving and everyone watching knows what's at stake.

Built around your theme

You get an experience that fits your event's story, not a gadget parked in a corner.

We start with your theme and your guests, then pick the world. An aviation theme gets a cockpit. A beach party gets a surf board and a leaderboard. A sports night gets VR baseball, hockey or soccer. Our VR rental page lists every headset format.

All the stations are ours, so we can mix them in one program and run them with one crew.

Plan my event
A student rides the surf simulator at an outdoor luau party

What's included

One booking gives you the world, the people who run it and the cleanup.

  • The stations.

    Flight and racing cockpits, a surf board, VR sports, a VR zombie shooter and a 65-inch AI photo mirror.

  • A themed setup.

    Screens, branding and operator outfits that match your story.

  • Big visuals around it.

    Projectors, LED screens and sound for the room. See our LED wall rental for larger builds.

    LED wall rental
  • Operators.

    They guide each guest from the first control to the last.

  • Spectator screens.

    People waiting can follow the action, so the queue becomes part of the show.

  • Delivery, setup and teardown.

    We build and test before guests arrive.

Guests try racing simulators at a corporate event

What your quote depends on

You'll know the full cost before you book, and the quote comes back in minutes. Each event gets its own quote.

  • Which experiences and how many stations.
  • Event hours and days.
  • Your city and how we reach the room.
  • Theming: branding, screen content, costumes.
  • Extra AV, like LED screens or sound.
How we quote

More events with our stations

These show how an experience fits different rooms and guests.

A flight simulator with a 55-inch display set up for a school showcase
School showcase

Flight Simulator Shipped from Los Angeles for a School Showcase near Raleigh, NC

Families at a school event in Morrisville, North Carolina, saw what their children had learned in flying lessons, then tried it themselves. Ages ran from about six to over forty, and the operator adjusted the flight for each. Read about the flight simulator shipped to a school event near Raleigh.

Morrisville, NC

Photos from our events

A look at the stations in real rooms.

  • The flight station set up on a terrace before a client evening
  • Our operator in a pilot's outfit helps a guest at the controls
  • Students cheer a rider on the surf station
  • A guest in a VR headset kicks while the screen shows the game
  • A guest sees her AI portrait in a themed look on the mirror
  • A guest grips the wheel of a racing cockpit

Venue access and insurance

Unusual venues need paperwork early, and we handle our share before load-in.

We send insurance documents to venues and organizers on request. At Hangar 21, the venue sits by an airfield, so we coordinated airfield-side access and insurance papers with the agency and the venue before the event. Tell us about your venue's rules when you write.

Why some immersive setups fall flat

A few common slips turn an exciting station into an empty one.

  • Tech first, story second. A headset with no clear goal confuses guests. We start with the role and the task.
  • Sessions too long. Long turns build long lines. At an aerospace open house, our operator shortened attempts when a queue formed.
  • Nothing to watch. If only the player sees the action, the room loses interest. Our stations show the game on a screen.
  • No guide. First-timers hesitate. Our operators invite them in and explain the controls.
  • Venue limits found on the day. Power, Wi-Fi or stairs can stall setup. We check them first, and in North Carolina we brought our own hotspot as backup.

How immersive event design works with us

You'll see each step and who owns it.

  1. Step 1: You share the event

    • Theme, audience, venue, date and guest count.
  2. Step 2: We pick the world

    • Flight, racing, surf, VR or a mix, matched to your theme.
  3. Step 3: You get a quote

    • Stations, hours, theming and staff, all listed.
  4. Step 4: We design the details

    • Screen content, branding and operator outfits.
  5. Step 5: We check the venue

    • Space, power, internet and access.
  6. Step 6: We arrive early

    • Setup and testing finish before guests arrive.
  7. Step 7: We run it

    • Operators host each station until the last guest.
  8. Step 8: We pack up

    • Everything leaves when your event ends.
An operator shows a guest the controls of a simulator

Who runs it

  • Operators. Explain the controls, watch each session and keep the line moving.
  • Event lead. Plans with you and the venue, leads setup and stays your contact on the day.

The people at the station keep it safe, quick and fun for each guest.

Across the U.S.

We bring the stations wherever your event is.

Two bases

Los Angeles and Orlando

West CoastEast CoastNationwide

We have two bases, Los Angeles and Orlando, and work across the U.S., from the West Coast to Florida and the East Coast. We arrange transport, setup and staff together.

Orlando office: 310 N Orange Ave, STE. 201, Orlando, FL 32801

Questions

Do guests need any experience?

No. The operator explains the controls before each session and stays next to the guest.

How much space does a station need?

We fit the setup to your venue and confirm space and power with you. Leave room for a short line next to each station.

How many guests can try it?

Flight sessions run 3 to 5 minutes. With a queue, the operator shortens each turn so more people get a go.

Is VR OK for everyone?

The operator watches each player and stops a session if a guest feels unwell. Tell us about your audience, and we'll suggest formats without headsets if needed.

Can it be part of a bigger marketing campaign?

Yes. For a full campaign built around a brand, see our experiential marketing page.

Can you work outdoors?

Yes, with shade, power and a level surface. Capital Group's summer social ran on an open plaza.

Choose your world

Tell us the theme, the venue and the date. We'll suggest the stations and send a quote within minutes. Include the event type, date, city, guest count and budget. Mention your theme so we can match the experience to it. Or call +1 213 912 1010