A community launch for TEC6 on a studio lot
A new community for event professionals launched on the studio lot.
480+ corporate events · 5 years
Product Launch Events That Get Attention
We plan your product launch event around a station where guests get their hands on your brand. Branded simulators, AI photo booths and a stage that works on cue keep the room on your news.
Rooms we've worked in
Corporate launch events need a room that looks like the brand and an activity that fits the story. Here's where we've done that.
Branded AI portraits for Capital Group
An AI photo booth printed themed portraits carrying Capital Group branding at the Capital Group summer social.
An aviation evening for Sysmex
An aviation venue got an aviation activity, and our operator dressed as a pilot.
Product launch event ideas guests try
- Race in your colors. A racing cockpit wrapped in your brand, with a leaderboard and a prize. Guests come back to beat their own time.
- An AI portrait with your product. Guests pick a look built around your launch and leave with a print and a file to share.
- A simulator that tells the story. A flight, truck or surf simulator matched to what you're launching, with an operator who explains it.
- A matchmaking zone. For launches aimed at buyers or partners, guests get matched with the people they came to meet.
- A reveal guests can join. The countdown runs on the LED wall, and the first people to try the product get their names on screen.
The fastest way to make guests remember a product is to let them use it, or something built around it.
A keynote gets attention for twenty minutes. What guests do with their hands stays longer. So every idea we pitch starts with one question: what can a guest try, win or take home that carries your product?
An idea works when it fits the audience. Sales teams like a contest. Clients like something they can photograph. Press wants a picture worth printing. We help you pick from there, and our brand activation agency team builds the station.
Product launch event planning, start to finish
You hand us the date and the message. We take care of the room, the run of show and the crew.
- Venue. We find a space that fits your guest count and your brand, or work with the one you've booked.
- Stage and screens. Staging, lighting and an LED wall rental for the reveal and the slides.
- Sound. Our own speakers and wireless microphones, checked before doors open.
- Interactive stations. Simulators, VR and AI photo booths, branded and staffed.
- Media. If journalists are coming, our event production team sets up the press area, sound feed and photo spot.
What you get from the launch
You leave with more than a good night: contacts, photos and numbers you can show your team.
- Your brand on everything guests touch. Cockpit panels, seats, screens, leaderboard graphics and AI looks in your campaign colors.
- Contacts from the floor. The AI photo booth can capture leads. At FinovateFall, a racing contest kept visitors at i2c's booth, and the staff saved about 51 outside contacts over three days.
- Something to post. Printed photos for guests and digital files for your social team.
- Results after the event. We send the final leaderboard and event photos after teardown.
- Tested before the reveal. Every station and screen runs before the first guest walks in.
If the launch is part of a wider campaign, see how our experiential marketing work carries it beyond one day.
What shapes the cost of a launch
You'll see a price for your exact launch before you commit, and it comes back in minutes. We don't publish prices, because launches differ in size and in what guests do. Your quote depends on:
- Guest count and the length of the event.
- The venue, or whether we find one.
- Stage, LED wall, lighting and sound.
- How many interactive stations, and how much branding.
- Live streaming for people watching online.
- Your city and the distance from one of our two bases, Los Angeles or Orlando.
Product launch event examples
These two events show what a launch can look like on the floor, and what you can count after it.
Industry launch
AI Networking Matchmaker and Racing Simulator at TEC6, Culver City
For this brand launch event, the organizers wanted guests to make useful introductions, so they chose AI matchmaking from several ideas we proposed. A racing simulator joined later for a lighter mood. Our crew cleared internet access and studio lot entry ahead of time.
Culver City, CA
Trade show
Branded Racing Simulator for i2c at FinovateFall, New York
This was a trade show booth, and the job matched a launch: make people stop for a brand on a busy floor. We dressed a racing cockpit in i2c colors for i2c's FinovateFall booth and set a prize for the fastest lap. Visitors kept coming back to improve their time, so the race for the top spot got busier each day.
New York, NY
Photos from launch events
These frames show how branded stations draw a crowd and what guests take away.
Venue paperwork before launch day
Your venue has our documents and our load-in plan well before the date.
We send insurance documents to the venue and to you on request. We also agree load-in times, power, internet and crew passes. A studio lot or an office tower usually has stricter entry rules than a hotel, and we clear them early.
Why launches fall flat
A launch can cost months of work and still get forgotten by Monday. These are the usual reasons.
Guests only watch.
A presentation with nothing to try leaves no memory of the product. Give them a station where they use it or play with it.
The reveal breaks.
A video that won't start or a dead microphone at the key moment hurts more than any other glitch. We test every cue before doors.
Branding stops at the banner.
If the activity looks generic, guests remember the game and not the brand. We brand the station itself.
No way to follow up.
Without contacts or photos, the launch ends at the door. Plan lead capture and photo sharing from the start.
Setup runs late.
On a tight venue schedule, a slow load-in eats the rehearsal. We plan access with the venue and arrive early, sometimes the day before.
How we run a product launch event
Here's who does what, from your first message to the morning after.
Who's on your launch
You deal with one team from planning to teardown.
Event producer. Builds the run of show with you and calls the cues on the day.
Operators. Run each interactive station and guide every guest.
AV technician. Handles sound, microphones and screens.
Event lead. Manages load-in, the venue and your questions on site.
Launch events nationwide
Launching in another city? The same crew travels with the setup.
Two bases
Los Angeles and Orlando
West CoastEast CoastAll 50 states
We have two bases, Los Angeles and Orlando, and we produce events anywhere in the U.S. Florida and the East Coast are a regular part of our work. Orlando shows like IAAPA Expo and the PGA Show fill the Orange County Convention Center with companies that bring new products. Our stations have worked studio lots, hangars, office towers and a New York show floor. Tell us the city, from Atlanta and Dallas to Chicago and Boston.
Orlando office: 310 N Orange Ave, STE. 201, Orlando, FL 32801Questions
What is a product launch event?
It's an event where a company shows a new product to the people who will buy it, sell it or write about it. Ours pair a reveal on stage with stations where guests try something built around the product.
Are you a product launch agency or a rental company?
Both, in one team. We plan the venue and the show. We also own the interactive stations and run them with our own people.
What should guests do after the reveal?
Give guests something to do after the reveal: a branded simulator contest with a prize, an AI photo booth with your product in the portrait, or a demo station with an operator.
Can a small launch work with one station?
Yes. One branded station with an operator and a short program can carry a smaller launch. Tell us your budget in the request.
Can the launch run in the evening?
Yes. At the Sysmex evening in Hangar 21, our program ran from 6 to 10 PM.
Can guests drive at a car launch?
Yes. A branded racing simulator or truck simulator lets guests drive while the real vehicle sits on display.
Do you produce a virtual product launch?
Yes, through our virtual and hybrid events team. We don't sell a streaming platform. We produce the stream on the one you use.
How fast can you put a launch together?
Send the date as soon as you have it. We've booked and staffed a station two days before an event.
Plan your launch with one team
Send us the launch date, the city and what you're launching. We'll check our availability right away and suggest how guests can try it. Tell us the event type, date, city, expected guest count and budget. Add what you're launching and who the audience is. Or call +1 213 912 1010
